About Digital Analytics Support

Digital Analytics Support Sweden AB offers Google Analytics and Google Tag Manager consultancy, support and training services, working predominantly with companies favouring long-term working relationships.

Digital Analytics Support is based in Malmö, Sweden, but active in Europe.

The company was founded by Dan Pahlen.
Dan has been working as a web analytics consultant ever since he was employed by Scandinavia’s first Google Analytics Certified Partner (GACP), just a few months after Google had launched Google Analytics in November 2005.
Over the next 8 years Dan worked mainly with Google Analytics, Urchin, Google Analytics 360 (former Google Analytics Premium) and Google Tag Manager (GTM) before founding Digital Analytics Support.